"My focus is my superpower"

Everything else is just noise.
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FO€U$D on Excellence

Excellence isn’t an accident — it’s the result of focus, discipline, and consistency. Every rep, every set, every drop of sweat is an investment in becoming stronger than yesterday. When you stay locked in and refuse to cut corners, you don’t just train your body, you train your mind to pursue greatness in everything you do

Fall 2025 Has Arrived

New drops. Bolder tones. Elevated textures. Fall in — the FOCU€D Fall/Winter collection is here. Limited quantities, no restocks.

Autumn Collection

Fall 2025

Discover Our Curated Selection Of Luxury Pieces That Capture The Essence Of Autumn's Elegance And Warmth.

fall 2025

Noir FO€U$D

Bold. Sleek. Undeniably focused. The Noir hoodie defines effortless power with an all-black aesthetic that speaks volumes without saying a word. Designed for the streets but cut for sophistication, this piece embodies the shadowy edge of ambition — for those who move in silence but always make an impact.

Constructed with heavyweight premium fabric, the Noir hoodie delivers comfort with structure. Centered across the chest is the iconic FO€U$D logo, stitched in deep monochrome, giving the piece a tone-on-tone finish that whispers luxury.

Coming soon

fall 2025

Viridián

Where bold calm meets controlled chaos. The Viridián hoodie embodies power in poise — a rich, deep green inspired by heritage, wealth, and understated rebellion. This is more than just color; it’s character. It’s for those who see beyond the surface — who live focused, with vision set forward.

Crafted with precision and intention, this hoodie features the iconic FO€U$D logo in its signature patchwork style across the chest. The heavyweight cotton blend delivers warmth and structure, while the tailored silhouette keeps the fit modern, clean, and elevated. It's streetwear sharpened with luxury sensibility.

coming soon

Fall 2025

Cold Currency

Simplicity meets status. The Cold Currency skull cap is your essential winter flex — subtly stitched, ultra-soft, and made to move in silence. Crafted for those who understand that real wealth doesn't shout, this premium knit beanie offers a snug fit and streetwise silhouette that elevates any fit without effort.

Featuring the signature FO€U$D logo embroidered in clean minimalist fashion, this piece speaks volumes without saying a word. Whether you're in the studio, on the block, or catching a flight, the Cold Currency delivers warmth, weight, and understated luxury.

coming soon

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Focus Is The Currency

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