FAQ

 

What does FO€U$D mean?

Fo€u$D is short for Focused—but with the € and $ because focus equals currency.

It’s more than a hat. It’s a mindset. Discipline, ambition, and persistence all stitched into one symbol you can wear.

What makes FO€U$D different from other hat brands?

Most hats are fashion. FO€U$D is function.

Every piece is designed as a reminder that distractions don’t pay, but discipline does. When you wear Fo€u$D, you’re not just matching an outfit—you’re aligning with a movement.

What materials are the hats made from?

Our hats are made with premium cotton blends, structured crowns, and adjustable snapbacks for comfort and durability. Each one is designed to hold up through grind, sweat, and success.

Do you ship internationally?

Yes. We ship worldwide. Standard processing time is 2–3 business days, and delivery time will depend on your location. Tracking info is always provided.

What’s your return/exchange policy?

We accept exchanges within 7 days of delivery for items in original, unworn condition.

Due to limited-edition drops, returns for refunds are not available—only exchanges or store credit.

How should I clean my FO€U$D hat?

Hand-wipe with a damp cloth. Avoid machine washing to preserve structure and color. For deeper cleans, use a soft brush with mild soap and let air dry.

When will new drops happen?

We move intentionally. Some drops will be announced weeks in advance, others will be surprise releases. The best way to stay in the loop is to subscribe to our email list and follow us on Instagram.

Can I get early access to drops?

Yes. Members of our mailing list and SMS alerts get first access to limited runs before the general public.

Where can I see FO€U$D in action?

Check out our Lookbook page and follow us on social media to see FO€U$D styled in the city, in the gym, and everywhere focus lives.